Openbravo POS for smartphones

Openbravo POS on tablets and smartphones

With the recent announcement last week about the smartphone support for Openbravo POS, Openbravo for Retail completes the range of possible devices that let retailer adapt to any business scenario, ranging from PC based terminals to laptops, tablet devices and now “smartphones like” devices. 

I would like to stress the "like" reference, since it is not even necessary to use an smartphone, but simply a mobile device with a supported browser and internet connectivity, with the miminum required characteristics in terms of screen size and resolution (3.5" and 480x800 pixels). As a result, retailer can use cost effective devices of around $300, like a simple iPod Touch or others. 

The beauty of this is that this new capability does not mean we are distributing a new version of our solution for smartphones, but the same solution which automatically adapts its layout depending on the size of the terminal, thanks to the responsive design principle provided by the powerful Openbravo Mobile Infraestructure. Its application to our solution was already explained by Rob Goris in this great blogpost. Tablet users will usually work with the double column layout but will be able to switch to the single column layout by simply rotating the device, while smartphone users will usually work with the single column layout.

To illustrate this, a new video is available which shows Openbravo POS features in action on mobile devices, English and Spanish, which complements the one we published last week showing Openbravo POS in a sporting shoes retailer, here.

With this new capability which strenghtens Openbravo’s mobile retail offering, brick-and-mortar retailers get clear business benefits:

• Simplified deployment and maintenance of a single and cross platform solution that can be run in multiple terminals, either traditional PC based or modern mobile devices like tablets or smartphones, providing the same functionality and user experience, instead of native mobile solutions which require to be installed on each mobile terminal. Only by using a browser.
• Enable the go-mobile strategy, an industry imperative today, by using both iOS, Windows or Android mobile devices
• Dramatically reduce terminal costs by using mobile consumer devices, like smartphones or tablets, instead of traditional PC-based terminals
• Provide a better service and shopping experience to their customers
• Empower store staff and increase service quality with a modern and more flexible solution that help staff while selling and assisting customers
• Be more agile in front of seasonal demand situations which require more points of sale by simply adopting mobile devices during these periods

This new feature converts Openbravo for Retail in an even more compelling solution for retailers of different sizes and activity, that can access to a modern and more flexible solution, which can be easily tailored to their own special needs, giving them more agility and better TCO, while achieving real-time global visibility and efficiency on their business demands.

Are you expanding into new territories and/or new business areas, or just seeking for a solution to modernize your stores and provide better shopping experience with a state-of-the-art mobile POS solution? : 

• Are you an independent mid-sized brick-and-mortar retailer struggling to go mobile and interested to grow on-line? Openbravo for Retail can provide you strong store, e-commerce backend and corporate functionality, with a single source of truth
• Are you an e-tailer seeking for a complete e-commerce backend solution to better manage your growing operations? Openbravo for Retail can be easily integrated with any e-commerce platform (Magento connector available for example). If you are thinking on opening pop-up stores for showrooming, Openbravo POS with mobile devices can also be a key element for a quick up&running
• Are you a large brick and mortar retailer and want to protect your headquarters system investment while improving your stores operations? Openbravo POS is the perfect solution, easy to integrate with your current corporate system and from a single integration point

If you want to learn more about our solution:

·        Visit our Retail website section

·        Download our product brochure (English and Spanish)

·        Dowload our solution description (English and Spanish)

Happy retailing!

Xavier Places

Openbravo’s Retail Lead

Great conclusions after Expo ANTAD 2013 in Guadalajara, México

Official Expo ANTAD 2013 logo

From 13th to 15th March, Openbravo and some of our mexican partners participated as exhibitors in the Expo ANTAD 2013, in Guadalajara, México, one of the biggest and most important retail events in the country and America.

Our conclusions can't be more positive. During the 3 days, we have confirmed the tremendous opportunity that Retail represents for Openbravo in México, in a moment where México's economy is growing fast, and companies with a strong growth and more complex operations, require a modern and affordable solution that ensures they are ready for the current and future industry challenges. Something we have already identified in the past, but again confirmed with some of our visitors, is the clear interest of big brick-and-mortar retailers seeking for a full web and mobile ready store solution, that integrates seamless with their current Tier 1 headquarters system. Most of these cases are SAP customers.

My colleague Óscar González, LATAM Channel responsible

Mobile was one of the hottest topics (in fact we were there presenting our support to smartphones), with most of visitors impressed by our support to smartphones and tablets, together with its full web capabilities, usability and flexibility. OnDemand  is also seen as a very interesting option.

Smartphone support

We had the opportunity to talk with a number of retailers from different sub-sectors, sharing their requirements and confirming the value that Openbravo for Retail can bring to them. From small or medium retailers, up to big ones like a supermarket chain with more than 150 locations.

During the third day, I conducted a conference in the Retail Tech zone, called "Loyalty : challenges and trends in the multichannel retail", very well received and nowadays representing a hot topic in the industry. It was not an Openbravo for Retail presentation, but a business presentation,  which demonstrates our interest to appear not only as retail software experts, but as true retail industry experts, which is fundamental to advise and support our customers in a fast changing industry like Retail.  We will publish it during the next days.

Myself, during the conference

During the conference, I had the opportunity to present our colaboration with AppCard, a company providing a mobile loyalty solution that is changing the way brick-and-mortar stores acquire and retain customers. Merchants can easily create personalized offers and know their customers with more than 90 cloud-based analytics and business-intelligence reports, accessible anytime, anywhere. Customers can easily search for stores and promotions, and redeem their rewards to get discounts in their favourite stores. This collaboration will provide a stronger solution for our customers.

AppCard mobile application

The interest for Openbravo in México is also demonstrated by our frequent presence in media. This time and during the Expo, we were invited by ANTAD Radio and interviewed by some local newspapers.

Óscar González in ANTAD Radio

All these are very positive signs that confirm our 2012 official results in México. We have tripled our software revenue and average deal size, where Retail accounts for a relevant percentage,  and a 70% growth of our partner network. Our new office in México D.F will help for sure to consolidate our presence there.

And after the Expo, some time for visiting the city during the weekend.  Quesadillas and Mariachis in Tlaquepaque! 

Quesadillas

Mariachis

Thanks Guadalajara : great business, food and fun ! 

See you soon!

Xavier Places

Openbravo's Reail Lead

Openbravo for Retail for Wholesalers with mobile sales

Openbravo for Retail offers a complete functionality for multichannel retailers, from Sales and Customer Relations to Finance and Operations. Its HTML5 web POS can be run on modern tablet devices, helping to improve dramatically the employees productivity and customer buying experience.

However, Openbravo for Retail is not only intended for pure retailers. Are you a distributor who is struggling with your mobilized sales force? Do you have trucks, and lack of complete control over their inventory levels in order to ensure they can fullfill all orders? Do you want to provide your drivers with a powerful tool that helps them to avoid data entry errors, improve your data quality and therefore provide support for a better decision making process?

If you have answered positively to some of these questions, Openbravo for Retail is also a solution for you !.

Let me illustrate it with a simple business scenario. Imagine you are wholesaler who has a fleet of 3 trucks. Each driver follows a different route and sells and delivers directly to your customers.

How Openbravo for Retail could help you? :

1. Create each truck as a store in the Backoffice. Trucks are in fact mobile stores, right? In this way you will be able to assign to each truck a price list,  an assortment and a warehouse. Maximum flexibility!
2. Having an assigned warehouse, will let you control exactly the stock level of each truck, either at the end of the journey if they don't have internet connectivity, or in real time if they have it, by synchronizing orders automatically with the Backoffice. This real time scenario, will let you decide to replenish a truck during its route, for example in the event of an unforseen new order or a higher ordered quantity of some products. No more stockout situations!
3. After that, you can set up a single POS terminal per truck, with its allowed payment methods
4. At this point, you arm each driver with a tablet. In the Central Office, at the beginning of their journey, they connect to the corresponding POS url to synchronize the initial master data : products, prices, promotions and customers. Better data quality for minimizing data entry errors!
5. If your customers can pay in cash, you will give some change to your drivers. By creating a deposit, you can easily register the ammount for each POS. Total control over the managed cash!
6. Openbravo for Retail is a full web application, but it doesn't require to be on-line:
• Drivers have connectivity : all the orders will be synchronized automatically to the Backoffice, which gives you real time visibility about the served orders and remaining stock on each truck
• Drivers don’t have connectivity : not a problem at all! Openbravo Web POS can be run offline. Drivers can do their job and synchronize all the information later in the Central Office
7. Armed with his tablet, the driver will start new sales, by selecting products and/or customers, creating new customers or applying automatic or manual discounts. Discounts and other options can be securized. Peace of mind about what each driver can do!
8. Do you need to provide a receipt for the transaction? The best option in this scenario would be to use a bluetooth printer.  If card payments are possible, you could use an external payment device, integrated or not with the Web POS (see Note 1). Get maximum benefit from the solution interoperability capabilities!
9. For customers who pay later, you can use the credit sales functionality
10. At the end of the journey, your drivers will be able to close the day, thanks to the Cash Up functionality, a guided step-by-step closing process that updates all your financial accounts in the Backoffice. Full integration with the financial module!
11. Now you can replenish each truck and update their stock levels in the system (by using their associated warehouse) and be prepared for the next day!
12. In case you pay commisions to your drivers, it is really simple to calculate and process them
13. If you are also interested on a graphical information about the geographical spread of your customers, a better track of your trucks routes, or just a clear information about the customer adress you can  think on integrating with solutions like Google Maps (see Note 2)

Picture 1 : Orders in a map

Picture 2 : Customer Address

Note 1: integration with a bluetooth printer or with a payment gateway can require customization
Note 2: Google Maps integration is not provided out-of-the-box, and is only available today in the Openbravo's online demo as an illustrative example. A Google Maps API for Business license is necessary for internal use

In case your drivers simply deliver the previously ordered merchandise (through any of your sales channels), you can also use the capabilities of the Openbravo 3 Mobile platform.

Do you have an existing headquarters solution that must be maintained? No problem. You will be able easily to integrate Openbravo for Retail with it.

If you want to learn more about Openbravo for Retail, visit our website retail section and read the solution description.

Enjoy and happy Retailing!

Xavier Places

Openbravo's Reail Lead